Why I am in Love with Simon Sinek's Start with WHY

Most companies know exactly HOW to promote their brand and WHAT their product does. But some could not clearly articulate WHY they do WHAT they do. And this is what Simon Sinek’s Golden Circle entail – “If enough of us learn about the existence of the WHY and work hard to start everything we do with WHY, we can and will change the world”.

Take Apple for example. Most would agree that the company is highly successful because of Steve Job’s vision of the world with Apple.  Unlike other products that market its exclusivity and try to give compelling evidence why it is the best, Steve always speak about the WHY: of Apple intended vision in challenging the status quo. And soon after, it became a major success story. As Sinek rightfully put it, “people don’t buy what you do, they buy why you do it”

That is so true. I fell in love with the book (ok not so much the author) and it is now a favourite of mine. Not gonna be revealing too much details cause i would strongly urge you to read through the initial few pages and you would know why this book has become my no 1 reference. 

I would highly recommend you to get the book to own as a guide when you have lost that sense of purpose. Always start with WHY, and success will come.